LocalSocial is designed to simplify the process of building new mobile social applications that can re-mix social and local context to offer a new, rich mobile experience. LocalSocial combines information about people and things close to a user, with information from one or more of their social networks, and makes that information available to a mobile application in a simple way.
LocalSocial has 2 key components:
1. The LocalSocial Mobile Library which is deployed on the handset. This gives developers APIs that allow them to:
a) Use proximity to detect devices nearby using Bluetooth, WiFi, and (soon) NFC
b) Connect securely to the LocalSocial Service
c) Discover information about the devices nearby - including opt-in social tags and information
e) Send messages to devices nearby, store tags about those devices for later
2. The LocalSocial Cloud Service is a web-hosted service which mediates between the mobile application and the cloud, and stores and retrieves information about the devices (as tags), tracks analytics, and provides social connections to key social networks.

LocalSocial Components Overview
LocalSocial delivers the following benefits to developers of proximity applications

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