There are many things we can do when we are physically close to people and things that we cannot otherwise do. We can shake a person’s hand or go for coffee with them, have a look around a store or buy a snack from a vending machine.
 
The virtual world also provides us with rich opportunities to connect and to interact, we can express our preferences and interests, we can join communities and we can share experiences and media.
 
At Rococo we are interested in the intersection between the online or virtual world and the physical world nearby. We have built software tools that enable a new wave of rich mobile applications by making it easy to blend information about people or things near me, with social information from our online networks and services. We provide these enriched proximity tools so that mobile application developers can deliver compelling features and a more immersive mobile experience to their users.
 
Using our software, social network apps can detect when friends, colleagues or people with similar interests are close-by.