LocalSocial from Rococo Software allows you to personalise the marketing messages you send to consumer handsets. By doing this you can deliver more relevant offers and messaging to your audience and boost response rates.

Consumers respond to marketing messages that are both relevant to them and timely. With proximity marketing, timeliness has always been a strength because messages and offers can be delivered to consumers when they are in a good position to react.

However, proximity marketing has not always been good at delivering relevant messages to the consumer because we send the same message to every recipient regardless of their age, gender, nationality or interests.

LocalSocial changes this by giving proximity marketing companies insight into the audience thus enabling them to deliver targeted and personalised messages to consumer handsets. This narrowcast method enables us to deliver different messages to people nearby, based on their gender, their age, their nationality or their stated interests and preferences.