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New trend - dumb phones?
September 29, 2004
It seems there's a possible new gap in the handset market: phones with *less* features, not more!
Comments from Asian telecom executives at the 3G show in Asia this week echoes several conversations I heard at two different Wireless shows in London last week - the major handset manufacturers are missing a new emerging market gap: simple, effective, dumb phones. No cameras. No Java. Lightweight. Slim. Mildly stylish.
With the prevailing trend being to cram new bells, whistles and kitchen sinks into new phone models, it seems there's an emerging desire among users (especially business users) for basic, affordable, practical phones that fulfil the primary phone function - letting you talk (and maybe, text). The panel session I was on in London bemoaned the departure of the Classic Business Nokia (such as the 6310).
Sounds like an ideal market gap for the ODMs to chase.
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