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Bluetooth Revolutionises Direct Marketing
November 30, 2004
Rococo and Prague's Midletsoft Corporation have built a Bluetooth wireless technology solution that is changing the way retailers interact with customers.
Using Rococo's Impronto, a Bluetooth software development tool, Midletsoft has introduced its Jellingspot Data Server, a location-based point server platform. Jellingspot Data Server lets shoppers within a 100-meter radius of server locations to freely access information about a store, its goods and services via mobile phones and PDAs. Customers can obtain both static and dynamic electronic-based content, including text, pictures, music, video and more, directly to their mobile devices.
Users who want to access stores that are Jellingspot enabled can download the free client application for their device from www.jellingspot.com.
Analyst firm Frost & Sullivan predicts that by 2005 some 37 billion advertisements and alerts will be sent to mobile devices in Europe, and that 65% of users will be prepared to receive ads in this way. These messages are expected to be worth $7.4 billion in revenues.
For more information about Midletsoft's Jellingspot visit www.jellingspot.com. To find out how Rococo helps speed the number of Bluetooth applications to market, visit www.rococosoft.com/java.html
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