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Bluespamming
February 16, 2007
A number of our customers for our Java/Bluetooth Development tools are using the tools to build a variety of proximity marketing solutions. As a result, we're interested in following how they get on, and how such solutions are perceived by analysts, marketeers and customers.
Carlo Longino has a good article on a recent use of such a service in London. His article generated quite a bit of follow-up and useful comment.
Our view would be - done well - these services can still be a right for certain scenarios. For example, we heard that this promotion went down very well at the time in US movie theaters.
Posted by Sean at February 16, 2007 06:08 PM
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