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Wow. Dem's big numbers
September 18, 2007
If these latest stats quoted are even remotely correct, then there's a bright future for Bluetooth in marketing.
Two killer factoids:
At a shopping centre in Newcastle, out of a possible 45,000 shoppers who were offered to receive Bluetooth content, over 20 per cent opted to download
Another recent study carried out on a global sample by Universal McCann demonstrates that opt-in Bluetooth content is the most popular form of mobile advertising, with 72 per cent of the global sample expressing their approval. Conversely, ‘interruptive’ mobile advertising, including banners on mobile internet pages and TV adverts on mobiles, were rejected by 61 per cent of respondents.
I'm quoting from this story about Bluetooth marketing in Cinemas in the UK. If these numbers hold up (and I see some anecdotal evidence that people are more willing to opt-in to Bluetooth campaigns), then we're going to see lots more Bluetooth marketing in the next 12-24 months.
Good news for JSR82 too I suspect.
Posted by Sean at September 18, 2007 05:29 PM
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