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GPhone and JSR82?
October 10, 2007
Will the shiny new GPhone have Java / Bluetooth on board? I think so.
Why?
Three simple reasons.
Advertising is going to feature heavily in the GPhone (eh, duh!). And so, who better to capitalise on the encouraging statistics around Bluetooth Marketing than The Google? They'd be mad not too. Plus, bet they'd do a sweet job on the marketing interaction. They'd "add value" to tie in options for their real-world vendors to connect with customers passing by. In one fell swoop, they'd be able to offer a way for you to deploy your ads as mobile coupons, proximity offers, yada yada. This alone is a good enough reason. But I promised three!
Presence. As in - connecting your phone to real-world stuff and real-world people, in real time, mixing together that online/on-phone stuff for magic and fun. You meet a friend. You both have GPhones. You both have "opted in" to Google's presence service (powered by Jaiku plus Google IM plus Google's new open social network platform). Updates automagically flow to your online profile. "Sean met Joe at 4ish today". Nice. Many options to drive value-add apps.
Java. Bluetooth by now is becoming standard on all mid to high end phones, and appearing as a feature on many of the low-cost models. Om says he reckons Java is slated for the GPhone. In which case, they'd just be mad not too. JSR82 ties Java to Bluetooth, opening Bluetooth to upper layer applications, and providing the crucial "near me" presence glue.
So then. Anyone know who in Google we'd talk to about our Market Leading JSR82 Technology?
:-)
Posted by Sean at October 10, 2007 01:25 PM
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