Recent Entries
Weblog
Bluetooth Marketing Update
February 05, 2008
As discussed last year - mobile marketing with Bluetooth really seems to work, and the stats in terms on user-engagement, when it's implemented responsibly to the "right" target audience, are off the scale.
- Marketing targeted at men in clothes stores in India. Get them to play games while they shop. As they play and win, they get discounts.
- Football clubs using Bluetooth to market to fans in the UK. Free content and downloads for fans at the games. From BluePod Media.
- And another from the UK, posters that are "active". Particularly interesting as it's a local authority behind this (as opposed to a mega brand or marketing company).
Bluetooth is inherently local. As I have mentioned before here, there are some good angles to use Bluetooth to promote contextually relevant offers and information. By definition, when you connect to a Bluetooth service, to some extent, that service "knows" where you are ("in train station", "in football stadium", "in store") and can impute some things about what you're doing, or what you might be interested in. The benefits for marketing and promotions are obvious. Watch for Google to add some sizzle in this area as they get Android handsets out to market.
Post a comment