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Zyb and Imity
April 23, 2008
We're users of the Zyb platform/service here at Rococo, and so we were tickled to see it make an acquisition which brought some Bluetooth location-awareness into the fold. Zyb has bought Imity, for an undisclosed amount. The key driver seems to have been to stitch the location-based awareness (aka Pocket Radar) that Imity had implemented in to the Zyb offering.
This usage scenario for Bluetooth (where Bluetooth's location-ness is connected to one or more social networks to tell you something about other people nearby) is now becoming very common, and I'd expect to see it as a standard element of any decent mobile social networking offering within 6-12 months. Imity also brings some very cool crowd-sensing stuff to the party (see their blog for examples).
Good news - we look forward to trying out the newly integrated service when it's been "Zyb'd" and wish everyone involved all the best.
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