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More on Bluetooth Proximity Marketing
June 10, 2008
Good article in last week's Silicon republic about Bluetooth being used in Proximity marketing, even if I do say so myself (I'm quoted in the article a few times). I particularly liked this tidbit which helps answer the question : "what proportion of phones (in general) have Bluetooth switched on?" :
An estimated 35,000 shoppers pass through the mall’s doors every day and around 20pc have their phone’s Bluetooth setting switched on by default.
Very interesting - as this kind of data can be hard to get. You need somewhere where they know their volume of foot traffic (like a mall) plus some Bluetooth-aware kit running (like a proximity marketing solution from Bluemedia) in order to get this tally. Most useful.
The Bluemedia stuff looks pretty cool and we plan to give it a closer look and report back down the line.
Posted by Sean at June 10, 2008 03:50 PM
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