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One of Europe's Biggest Festivals comes Bluetooth-Powered
July 24, 2008
Oxegen, one of the biggest festivals of the Summer in Europe, came with added Bluetooth this year, courtesy of an alliance between several players:
- Irish Proximity-Marketing company (BlueIsland Media)
- Setanta Screens (who do largse screens for sporting and other events)
- Telecom provider Airspeed
- PTV.ie - interactive TV supplier for bars etc.
The collective have branded themselves IrishBluetooth.com, and Oxegen seems to have been the first major trial of the solution. And a whopping success it's been:
- 24 Bluetooth Access Points covered 80 per cent of the 10 square mile Oxegen site
- 49,000 phones detected (out of 69,183 people at the event)
- 14,000 downloads
And what were people downloading? A Java app with detailed information about running order, site map, and health and safety information for the venue.
The feedback all around is that it's been a huge success, and the group plan to roll it our now to many high-trafficked sites over the next 12-18 months. Next stop: Marlay Park, where there are several gigs coming up, including Mr Bonet, (or ex-Mr Bonet) Lenny Kravitz.
Great stuff - and another good news story for Bluetooth in the proximity-space.
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