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More on Bluetooth Proximity Marketing

June 10, 2008

Good article in last week's Silicon republic about Bluetooth being used in Proximity marketing, even if I do say so myself (I'm quoted in the article a few times). I particularly liked this tidbit which helps answer the question : "what proportion of phones (in general) have Bluetooth switched on?" :

An estimated 35,000 shoppers pass through the mall’s doors every day and around 20pc have their phone’s Bluetooth setting switched on by default.

Very interesting - as this kind of data can be hard to get. You need somewhere where they know their volume of foot traffic (like a mall) plus some Bluetooth-aware kit running (like a proximity marketing solution from Bluemedia) in order to get this tally. Most useful.

The Bluemedia stuff looks pretty cool and we plan to give it a closer look and report back down the line.

YABHR - Yet Another Bluetooth Headset Review

May 01, 2008

An excellent review and round-up of a set of Bluetooth headsets may be found on Tom's Guide here. Ideal for anyone thinking about a new purchase. Top Job!

Ultra Low Power - Now Low-Energy Bluetooth

April 25, 2008

Bluetooth has been receiving some coverage recently on both the low-power and high-bandwidth elements of the standard being plumbed-in right now.

A few tidbits:

So, Ultra Low Power Bluetooth (the WiBree technology from Nokia being incorporated in to the standard) is now going to be Low-Energy Bluetooth. Good call! Much better name. Good piece of coverage here which has Robin Heydon from CSR dispelling some common myths about Low-Energy Bluetooth. If you've ever met Robin or seen him speak, you would be wise be be sure you stand on very, very solid ground before crossing technical swords with the man. I think he pretty much demolishes the argument about Low Energy Bluetooth not cutting it.

Of course, CSR would be talking up Low Energy Bluetooth: they're one of the first out the gates with demonstrable kit. Healthcare is a primary target, and judging from some of the traffic we've seen at Rococo around JSR82 in Healthcare, we're inclined to agree.

Meanwhile, High Speed Bluetooth, the natty tweak to the standard that will cheekily let it do bulk transfer using 802.11 if it's available, is getting some plaudits from some analysts.

And almost finally, as one of the commenters here says, a lame-o idea to have Police spamming, sorry, sending messages via Bluetooth to people while driving!! Eh, might need a bit of a re-think on that guys! Safety issues anyone (aside from the impracticality of pairing with another driver while passing by. Eh. Nope)

Now these are a much better idea! Saw them at a conference recently and gave them a whirl - very sweet.

MyBlogLog and Bluetooth

April 16, 2008

We've speculated in the past about some cool ways in which Bluetooth can add a sprinkle of "location love" to already existing applications. For example, we've previously mentioned that when you add Bluetooth to (say) FaceBook client running on a phone, you get a potentially cool mashup: your fb app could now alert you to when other facebook friends are nearby (assuming they're running the same app of course) and all sorts of things could be triggered as a result:

- auto updates of status ("Sean passed Joe in the Office")
- offers to IM / message over Bluetooth on the fly ("Joe's nearby. Nudge him?")
- mini-gaming ("Joe's Androids wish to invade your phone. Fight?")
- and so on

Anyway - another datapoint arrives for this, in the form of MyBlogLog. They've mashed up Bluetooth location with a MyBlogLog client to let you see other MyBlogLog members nearby. As TechCrunch says, there are others doing similar things, also using Bluetooth - Imity, Mobiluck, Aka Aki are cited (some of the others are using GPS). Twinkle on the iPhone is using the in-built location function to show people on twitter who are nearby. All in all, the first wave of potentially engaging location apps are only now beginning to emerge; I'd expect a slew of them over the next twelve to eighteen months. Thereafter, we'll expect to see location as an element being considered in many apps - it'll no longer be a "whoah - cool!" feature.

All of which should be good for FireEagle.

In-depth review of Bluetooth experience in Cars

February 15, 2008

Really excellent, in-depth review of current options for using Bluetooth in the car. Also has some excellent coverage of the issues and limitations of audio quality in Bluetooth (versus other standards).

Also covers the 3rdi security camera.


Healthcare: Bluetooth in Prosthetics

Mentioned before here that one of the great potential areas for Bluetooth to be used is in various forms of Healthcare scenarios, especially in monitoring one or more vital stats about a person, and transmitting that back to a gateway, mobile device, generic collector, etc.

Here's a new one on me: Bluetooth in Prosthetics. Good article on how Bluetooth is used in artificial legs for a US Irag vet from CNN.

Fascinating.

Sony Ericsson and Fossil have new watches....

February 14, 2008

These are very tastily done. I see one in my future. Y'know, for research purposes :-) On a serious note - we'll start to see volume Bluetooth-in-watches towards Christmas '08, imho. More information here: http://www.howardchui.com/2007/06/15/sony-ericsson-fossil-launch-new-bluetooth-watches/#comment-8917


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Assorted Bluetooth Products (and a small bit of madness)

Watches

Watches will be big for Bluetooth - trust me - especially once the Ultra Low Power stuff is integrated in to the standard. In the meantime, we're beginning to see products from Fossil and this latest one from Turtle Wireless.

Printers

Polaroid have announced a ZINK (zero ink) based Digital Instant Photo printer that uses Bluetooth, among other things. Ideal for printing small photos from cameras wirelessly.


Robots

- The Spykee will let you move and sneak around taking pictures to be sent to your mobile phone.
- Similar in some ways to the Sony Ericsson Rob-1, mentioned here before

Industrial

See the Schenck Bulk Solid Metering control - evidence of more "traction" for Bluetooth in Industrial or machine-to-machine applications

And finally

Bluetooth madness: XMPP based Jabber Powered Bluetooth Doorbell

Neato: Adapter for your iPod Dock

February 08, 2008

The Intempo Digital BTA 01 - a little adapter that you can plug in to your iPod Dock. ocks thinks there's an iPod there, and you can stream music from any suitable phone or other music source over Bluetooth to it. Pretty well priced, IMHO.

bta.jpg

Detailed Headset Review: Plantronics Voyager 520

A detailed reviewed here of this Plantronics headset. One of the most useful aspects of the review is that he actually pairs it with multiple phones and tries it out, reporting back any issues.

MapMyTracks with JSR82

February 07, 2008

I promise to try this one out and report back.

MapMyTracks uses a java Applet to track and record your position using either built-in GPS (if the device has it) or an external GPS unit via Bluetooth. It uses JSR82 in the latter case.

Specifically targeted at Sports scenarios - track your run, cycle, sail, etc. Site looks half-decent - but the devil's in the detail. I'll see if it works with my Sony Ericsson and an external Bluetooth GPS and report back.

Happy Birthday Bluetooth : "Long May Ye Run"

February 05, 2008

Belatedly, I must wish Bluetooth and the SIG a very Happy 10th Birthday.

I think that the SIG has been playing a stormer recently, in terms of growing brand awareness for Bluetooth, integrating other cool short range wireless standards, and simplifying life for users. The future for Bluetooth looks very, very bright indeed!

- 1.8 Billion devices shipped to date
- 500 Million Bluetooth enabled phones shipped last year
- All main game consoles now ship with Bluetooth
- New product categories emerging in Industrial, Healthcare, Automotive by the week

iStock_000003321437Small.jpg

"Long May Ye Run"

As part of the celebrates at CES, the SIG announced their winners of the Best of CES a while back at the CES show. My favourite is definitely the Parrot Wireless Speakers (review here) - the Parrot products generally rock, and I never appreciated how tricky it is to do this well, until I attended some of the talks at the Bluetooth Evolution Conference back in late '07.

One key to rule them all

From the "such an obvious good idea store": The Nokia E51 has a dedicated Bluetooth Key. How handy is that?

Bluetooth Marketing Update

As discussed last year - mobile marketing with Bluetooth really seems to work, and the stats in terms on user-engagement, when it's implemented responsibly to the "right" target audience, are off the scale.

- Marketing targeted at men in clothes stores in India. Get them to play games while they shop. As they play and win, they get discounts.
- Football clubs using Bluetooth to market to fans in the UK. Free content and downloads for fans at the games. From BluePod Media.
- And another from the UK, posters that are "active". Particularly interesting as it's a local authority behind this (as opposed to a mega brand or marketing company).

Bluetooth is inherently local. As I have mentioned before here, there are some good angles to use Bluetooth to promote contextually relevant offers and information. By definition, when you connect to a Bluetooth service, to some extent, that service "knows" where you are ("in train station", "in football stadium", "in store") and can impute some things about what you're doing, or what you might be interested in. The benefits for marketing and promotions are obvious. Watch for Google to add some sizzle in this area as they get Android handsets out to market.


Solar Powered Bluetooth Headset

November 13, 2007

Good idea. The battery life on most headsets isn't brilliant (definitely not in the "fuhgeddaboutit - battery lasts for ages!" category). So this little puppy from Orange/Iqua could catch on.

Curb Your Bluetooth?

November 12, 2007

I mentioned before that one of the issues for Bluetooth Headsets is the "other people's reaction" problem.

This is the social problem whereby, for "observers" (people seeing other people with Bluetooth Headsets, whether or not they're currently using them), the first reaction is often "dick - head", and for the potential users/wearers, they have concerns about being perceived as a DH.

Larry David (of Curb Your Enthusiasm) has a funny take on it here at Gizmodo:

By the way - the discussion that follows that clip on Gizmodo is both interesting and surprising! Worth a read.

CSR - Rockin'

November 09, 2007

CSR released their Q3 results a few days ago. As per last time, they make for interesting reading. Some highlights:

- Attach rates for Bluetooth in handsets heading somewhere between 40-50% in 2007
- CSR market share in headsets is still 80% and expected to remain that way in 2008. Wow.
- Pull-through rate for headsets (as in the percentage of phones that cause a headset to be sold) is 20% and rising
- Design wins for HiFi with Sony and Philips
- Slightly worrying increase in inventory - but not too worrying

All in all - pretty compelling stuff. With their push to ensure they have non-cellular (phone) sources of revenue, plus their move to non-Bluetooth areas (GPS, WiFi), plus their continued leadership within Bluetooth (Ultra Low Power, UWB, etc), they're being very smart about spreading their sources of revenue and seeding new growth segments in the market.

They're also some of the best technical speakers at conferences that you'll ever hear, period :-)

Anyway - stock price is (imho, deservedly) on the up as a result:

csr.jpg

Bluetooth Evolution Conference (5) : The Internet Of Things

November 02, 2007

More on Ultra Low Power Bluetooth (formerly WiBree). Nick Hunn of EZURiO gave an excellent talk as part of yeaterday's Ultra Low Power panel session in the afternoon. One of the really striking points he made is about the latent opportunity in connecting "stuff" that hasn't traditionally been connected before. This is sometimes drily referred to as "M2M" or Machine-to-Machine applications, but is better described as "the internet of things".

It's sometimes difficult to convey certain idea, but I think his slide showing (for comparison), how few of our "machines" (washing machine, fridge, car, hoover, toilet, scales, industrial, ...) are currently connected to anything, and how numerous they are. I asked him could I re-use his slide here, and he kindly gave me permission:

wmm.jpg

Bluetooth Evolution Conference (3): Parrot making noise

November 01, 2007

Jens-Uwe Soehner, from Parrot, gave a great talk yesterday as part of the session covering Consumer Electronics. Parrot have really driven the market for Bluetooth in the car. Their car kits were the first ones to look good, be beautifully packaged, and (oh yeah) actually work well! :-) They've been growing rapidly, and have a "fabless" approach to manufacturing (they design the products and contract out the manufacturing), which gives them agility and flexibility in creating new products.

Recently they've been expanding in to other areas, including Photo Frames, and Wireless Speakers. It was the latter area that Jen-Uwe covered in his talk.

In particular, he covered such practical issues as:

- No one wants to pair to individual left and right speakers to set them up - the user perceives it as "a pair" and expects to see the pair appear as one entity when they scan, connect, pair and use. This was a really obvious point, but I have to say, hadn't occurred to me until he said it!

- Some of the issues involved in setting up and calibrating a pair of wireless speakers, especially with regard to issues of latency (basically: how to ensure music arrives and plays through both speakers in sync). He also covered how much more complex this gets in 5.1 surround sound systems, where audio must sync to videa streams.

- Power: could people adjust to the idea of "your speaker needs new batteries" (for home stereo/AV speakers)? Would they be re-chargeable? How can they be designed to minimise power drain.

Great talk. look out for it when the slides are on the site. Meanwhile, I'm looking forward to getting my hands on their cool new speakers.

Bluetooth Evolution Conference (2) : Really, really fast Bluetooth

I'm at the Bluetooth Evolution Conference in London, yesterday and today. I'm partly here to educate myself on some aspects of where the Bluetooth standard is headed, and Day One proved very educational. The focus for the day was High Speed Bluetooth - which I've mentioned here before, and is the name given to a new version of the standard that will have much higher data rates.

High-Speed Bluetooth will enable such useful scenarios as downloading a full album to a device in about a second (yes please!), or grabbing a DVD-quality movie from a kiosk in about 30 seconds.

The High Speed Bluetooth plan for dummies is as follows:
- Integrate Ultra-Wide Band support in to the Bluetooth Standard (using the WiMedia Alliance's version of UWB)
- The Bluetooth Standard will remain backward compatible - so everything that works now continues to work
- The UWB elements at the lower levels (PHY and MAC layers) co-exist with the current Bluetooth Baseband and PHY layers, and are intended to be used only when needed (this means they don't drain power when not in use)

Several of the presentations covered how and why UWB is a great match for Bluetooth, providing significantly higher bandwidth (480Mbps at 2-4 meters, 110Mbps at 10 meters), good spatial separation (you can have lots of them around the house without causing interference to other wireless stuff or each other) and a really low power cost for transmission (downloading that movie won't blow your battery).

All in all - very compelling, and as a consumer, I'd have to say: I want it!

One of the interesting debates on the day broke out when there was open speculation about whether Bluetooth could do the same trick (incorporate a higher speed underlying transport), but with 802.11 (Wireless LAN) instead of UWB. Why would they do this? Peter Judge of TechWorld gives his own take on the debate here. He seems to take the view that some of the players consider Wireless LAN an alternative to UWB, and are frustrated with UWB progress.

I have to say, that's not exactly what I heard them say. My overall takeaway was: UWB will happen, and is happening in Asia (of course) already. I got the sense that one or two phone manufacturers may test the waters for higher speeds in Bluetooth using Wireless LAN for very specific use cases, but that this didn't amount to a full-on "let's switch from UWB" plan. For a variety of reasons (security, speed, antenna requirements and design purpose), I think UWB is very much on solid ground for High Speed Bluetooth.

The sooner the better.

Bluetooth Evolution Conference (1)

October 31, 2007


I'm at the Bluetooth Evolution Conference in London today and tomorrow. I'll drop a few items in as I watch the presentations.

To kick off, here's one I missed, from 2006, that was mentioned in one of this morning's presentations: The Hug Shirt.

Yes, it's a shirt. And Yes, it has Bluetooth. The idea is - you couple it with a Java enabled mobile phone, and use it as follows:

- You and your friend both get hug shirts
- Pair with your phones
- Then one of you, eh, hugs yourself; sensors in the shirt create hug data
- The hug data is sent to the phone, which then sends it to your friend's phone (via SMS, I *think*)
- Your friend's phone then sends the hug data to the shirt, which then gives the hug to your friend (via actuators, also in the shirt)

Apparently it's washable as well. Amazing!

Big stoopid Bluetooth Fun - Love it!

October 05, 2007


You can only smile at this. Love it. They've created a driver so that you can use the Wii remote with the Series 60 phones.

Fan-tastic!

More techo-lust: Altc Lansing Soundblade

September 18, 2007

Available November. Thin Bluetooth speakers that can be used as handsfree phone speaker (as they have a microphone). Niiiice.

Set Top Bluetooth

Bluetooth in Set Top Boxes has long been speculated about, but actually rarely seen in shipping devices.

Interesting then, that Broadcom has added Bluetooth support to their reference platform for consumer set top boxes.

Aside from the usual "remote control" and streaming audio scenarios, I think this is partly about positioning the platform for the higher-bandwidth versions of Bluetooth coming down the pipe. As mentioned here before, when the newer versions of Bluetooth ship in the next 12-18 months with UWB support, it'll be possible to stream video at high quality from (say) set top box to (say) a suitably-equipped flat panel TV.

More wires that can be junked. Excellent! Imaging being able to drag a flat panel screen to the garden, the kitchen, whereever, just plug it in and start watching. Yummy.

There's no Bluetooth in the iPod Touch. Wait. Yes there is. No, there isn't!

Kind of non-story seems to have circulated about there being Bluetooth, or not, in the new iPod Touch.

For heaven's sake, let's get A2DP in to the Macs as a priority so I can stream wireless music to my Moto S9s at my desk!!!

Then the Apple munchkins can fix the iPhone-minus-phone later!!! Let's get our priorities right people!

BlueSkimming

August 06, 2007

From the "slightly over-the-top" department, comes this BBC Three exposition on how hackers can scam mobile phones over Bluetooth. They connect to "vulnerable" phones (incorrectly positioned in the item as "any phone with Bluetooth turned on") and they get the phone to dial a premium rate number they own. Good scam, and well described for the most part.

My only gripe is the things they do not cover:

- Not all phones with Bluetooth would let you dial out
- Not all phones with Bluetooth would let any external connection access the dial function without either a) asking permission via the UI and / or b) pairing first
- Anyone who finds themselves scammed this way will of course get their funds refunded when they report the Premium Rate scam to the authorities and their mobile company; the scam-boys can of course be caught this way (it's getting harder and harder to create scam premium rate gigs, at least in Ireland and the UK it is)

These are minor gripes though. If their item was accurate, they managed to scam STG 500 in a relatively short amount time. Serious enough.

Wireless DVI - now THAT rocks (if you're within 3 feet) !!!!!

August 01, 2007

More sad techno-lust stuff. Toshiba are first out of the blocks to ship a consumer version of a "wireless dock" for some of their laptops. It uses Ultra-Wideband, costs $500 (versus $180 for non-wireless version).

The really sweet bit is the Wireless DVI - you bring your laptop near the dock (within 3 feet) then BING! Your video pops up on your external monitor. Sweet.


I saw a demo last year of Philips HD TVs using a very early version of UWB to play DVDs streamed over UWB from a player to the TV. This is (I think) the first consumer product to do this for real.

Yummy.




More Bluetooth Fun

July 30, 2007

We're fans here of Salling, especially their Clicker application.

So we just came across BlueShareWare.com, who do something similar to Salling (Bluetooth Remote control for Mac or PC), plus something different:

- Outlook Dialler (lets you dial someone on your phone directly from within Outlook over Bluetooth)
- LockItNow (uses your mobile as a security token to lock or unlock your PC)
- BeamItNow (auto send photos from mobile to PC)

brc_desktop.JPG

Nice set of applications. Must ask them if they're using JSR82 (and if not, why not!!! :-)

First Bluetooth Pillows, next-up: Bluetooth Football

The SoundBall: A football (that's a "soccer" ball for our North American friends) with built-in motion sensors. Transmits motion data via Bluetooth to a computer that makes appropriate noises based on the received data.

From Aleksei Stevens : http://www.alekstevens.com/


Bluetooth Pillows anyone? Anyone? Helllooooo?

July 27, 2007



It probably had to happen - Bluetooth moves in to soft furnishings. Check out the Bluetooth Pillow, eh, cushion thingie. Next up, Bluetooth Pot Pourri?







CSR says things are good. Analysts disagree. CSR is right!

July 26, 2007

I've mentioned CSR here before, in many ways the poster-child for Bluetooth Technology. Well they've just released their Q2 results, which make interesting reading. As ever, it's a "record" quarter yada yada :-) Some selected highlights:

- Revenue for the quarter is up to $215.9m (Q2 2006: $182.4m)
- Operating Profit is up $44.8m (Q2 2006: $42.4m), but operating margin is down to 20.8% (Q2 2006: 23.2%)
- Non handset segment of the business growing nicely - now 21% of total revenues (H1 2006: 13%)

I also found these comments interesting:

- They reckon they can do average revenue growth of 15% - 20% p.a. over the next five years which implies CSR will reach $2 billion revenue by 2012
- They see attach rates (% of handsets having Bluetooth) growing from 35% (2006) to 40-50% (2007) to 70% ("medium term")
- The non handset areas flagged as opportunities are MP3 and MP4 players, digital televisions, gaming consoles, PCs, cars and cameras.
- As for headsets (where they are dominant): they "expect to maintain our headset market share at above 80% in 2007 and achieve a significant leadership position thereafter."
- They have stacks of cash ($185.1M), DSO is down, Inventory looks pretty well managed
- They have a range new products under development outside of "traditional" Bluetooth (GPS, Ultra low power Bluetooth, Ultra Wideband, etc.)

All in all - I think this is a pretty good story. They have loads of cash, are managing their way out of a) handset dependency and b) Bluetooth dependency, have some new gear in the pipeline, and seem to have reasonably well-managed costs. Will have to watch that margin slippage though, but it's likely that as Bluetooth matures, the margins on that side of the business slip further, especially as China becomes a larger mix in the target market (China kills margins, methinks!!).

The market reacted to the short term guidance (which was at the low to medium end of expectations) by taking the stock down 14%. I think this is probably a buying opportunity :-)

[Disclosure: I own no CSR stock]





Jawbone

July 19, 2007

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Jawbone have a compelling demo on their website of their noise-cancelling Bluetooth headset. If it really works like they say, it's a winner! Nice design too.

Motorola rocks on Accessories, SonyEricsson rocks on Phones

May 31, 2007

I just had some gadget fun in the last week or so. I now have a new phone (SonyEricsson w880i) and a new set of Bluetooth Headphones (Motorokr S9). That's "headphones" not "headset" as they're stereo, support A2DP, and are ideal for listening to music streamed wirelessly over Bluetooth, among other things. Oh joy of joys!

They are both rather excellent (so far) and the Bluetooth stuff has all worked tickety-boo. The SE plays nice with the headphones, and happily streams music to them. The headphones themselves have rather nice audio quality - the controls are a little sensitive and fiddly to get used to, but once you do, they're fine.

The SE of course has JSR82 (ahem, supplied by the world's leading independent vendor of JSR82 technology). The headphones, being small, lightweight and very embedded, do not (AFAIK).

If you're stuck for gadget ideas for the special someone in your life, the Bluetooth SIG have some suggestions, in their Summer Gift Guide!! :-)

Bluetooth Summer Gift Guide 2007

Reviewing this list, it seems to me that SonyEricsson's strength recently has most definitely been on the phone side of things, as opposed to the accessories. Meanwhile Motorola have been having phone woes, but their accessories really shine.

Bluetooth Gaming

May 01, 2007

Way back when we first started doing JSR82 work (eh, circa 2000), we were constantly asked:

"What applications will use this API?"

These days, I have a bit of a banter I can wheel out to answer this, plus I have something I didn't have then : data. Way back then though, there would be some mumbling, followed by :

"um....games?"

There have been a number of games using the API to good effect for person to person multiplayer Bluetooth games over the last year or two. We ourselves built a version of "Who wants to be a millionaire" as a *demo* for our JSR82 work back in 2001!! It ran on Palms and allowed one person to be the quizmaster, doling out questions wirelessly to the players, who could then answer, "phone a friend" or "ask the audience" all over Bluetooth and all in Java (via JSR82 of course). Ah, the old days :-)

Anyway, here's a register article about a new one called mobslinger.

I might try putting together a list of the best in the next week or two.

Big Bang Year for Proximity Marketing

March 22, 2007

Some more coverage on new Proximity marketing solutions rolling out in the UK this year. Interesting to see how these work out. Anecdotally, most people I've talked to who've experienced these kinds of things as pure "end users", have actually quite liked them!

Bluetooth Gloves

March 13, 2007

I snowboard, and I cycle (to work mostly). I got a present from my sister of a pair of O Neill H3 "Fat Controller Gloves". Demo on their site here.

Gloves-2

I finally got around to using them this week. Very nice. Pairing is a doddle (press the button on the iPod connector and then press any button on the gloves). They pair and then "just work". Lovely.

You can then control volume and forward, back, pause and play from the gloves. Perfect for the bike, haven't yet had a chance to try them on the snowboard. Now all I need is some Wireless Headphones and I'm sorted! :-)

This stuff actually works!

March 08, 2007

When I first saw this laser Bluetooth Keyboard, over two years ago, I thought "no way". I genuinely thought it was either a) a mockup or b) a hoax!

Nope. It really does work! I took one for a test drive at the recent 3GSM in Barcelona.

Light, portable, not cheap. But very, very cool. More for my shopping list :-)

I want: Headphones

March 07, 2007

OK, I'm definitely in the market for a nice new set of Bluetooth Headphones. The time has come, and so my research is commencing in earnest.

The Plantronics reviewed here look to be some of the nicest (and admittedly priciest) so far. Sweet!

More to follow...

iPhone and Bluetooth

February 27, 2007

On a minor follow up note to my last post. I should also of course have mentioned the Apple iPhone when I mentioned Bluetooth headphones and music over Bluetooth being "big" in 2007.

Apple really "get" Bluetooth. The consumer experience using it on their Laptops to date is simply one of the best around, and I'd expect them to carry this through to the iPhone. It has Bluetooth 2.0 support, so pretty soon, I expect to s the "cooloscenti" wearing wireless Apple and 3rd party headphones, streaming the music in CD quality to their ears from their new iPhone, and experiencing that seamless handover stuff that Bluetooth does very well when a call comes through (music fades, player pauses, call comes through, do the call, hang up, music restarts and fades up).

Niiiice :-)

Maybe later they'll also put JSR82 support on it, to support their widgety innovation on-phone.

Bluetooth Headphones

February 23, 2007

Music over Bluetooth, and in particular Bluetooth Headphones are going to be BIG this year, in my humble opinion.

Logitech, Motorola, Creative and others are all now shipping top-notch Bluetooth Stereo Headphones. It's hard to explain until you've tried one of these with say, an iPod or a true music phone, or your laptop. I think you'll find:

a) the audio quality is now very, very good!
b) you're never going back to wired headphones

It's one of those little things - once you'd had the freedom of a wireless headset, and been relieved of that awful feeling whereby you accidentally drag your laptop with you when you get up from your desk, 'cos you forgot you were "plugged in" it it via your headphones, there's just no going back. Some of them even look cool.

http://store.everythingq.com/content/accessories/73-136--769.htm
http://direct.motorola.com/ens/BTStereoHS_Web_Features.asp?country=USA&language=ENS
http://www.logitech.com/index.cfm/products/details/US/EN,CRID=2412,CONTENTID=12492
http://www.creative.com/products/product.asp?category=243&subcategory=248&product=11644

Won't be long before Nike does a wireless version of it's new Hatphone, surely?